October 26, 2021

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70% of Gen Z shoppers plan to do their holiday shopping in stores. Here’s how the modern brick-and-mortar experience is changing. – MarketWatch

After a pandemic interval By which many turned to e-commerce, the Accenture Fifteenth Annual Journey.......

After a pandemic interval By which many turned to e-commerce, the Accenture Fifteenth Annual Journey Buying Survey found that 70% of Gen Z consumers plan to do their holiday storeping in a brick-and-mortar location, However the retailers they’re heading to will incorporate A pair of of the digital bells and whistles all consumers have come To understand.

“[T]he pandemic pressured older generations To beat their hesitancy To buy on-line, an ongoing enchancment recognized by our findings,” said Oliver Wright, head of Accenture’s
ACN,
+2.28%
worldwide storeper items and providers group, Inside the report.

Greater than half of baby boomers (54%) plan to do most of their holiday storeping on-line.

“On the flipside, youthful consumers – Who’re already snug on-line – Appear to be looking for out providers and expertises that Transcend storeping,” Wright said.

See: Walmart, Goal, House Depot and completely different huge retailers are chartering ships to bypass current chain factors. Will the method save Christmas?

“Retailers and storeper items corporations should faucet into these behavioral shifts and push forward with their reinvention So as To work together A numerous, multi-generational market of hundreds of hundreds Of people.”

Amazon
AMZN,
+0.69%
has introduced its entry into the division-retailer space, following bookretailers, its 4-Star Shops, Complete Meals Market and retailers that use its Simply Stroll Out know-how. The mannequin new retailer will embrace options like extreme-tech gowning rooms and QR codes Which will alert associates that buyers Want to try on an merchandise of clothes, Based mostly on The Wall Road Journal.

However the e-commerce huge isn’t alone in its efforts to reimagine …….

Source: https://www.marketwatch.com/story/70-of-gen-z-shoppers-plan-to-do-their-holiday-shopping-in-stores-heres-how-the-modern-brick-and-mortar-experience-is-changing-11634228000